Job Description
About the job Chief Product Officer (CPO)
Key Responsibilities
1. Product Vision & Strategy - The "Next" Instagram: Define and articulate a multi-year product strategy that keeps Instagram culturally relevant and competitive against emerging platforms (e.g., TikTok, YouTube Shorts).
- Multi-Format Mastery: Oversee the evolution of our core surfaces: Reels (short-form video), Stories (ephemeral sharing), Feed (discovery), and Direct (messaging).
- Threads & New Bets: Lead the strategy for Threads and other standalone apps or experimental features incubated within the Instagram team.
2. The Creator Economy - Monetization for All: Build tools that allow creators to earn a living, from subscriptions and badging to affiliate commerce and branded content marketplaces.
- Original Content: Develop features that incentivize original creativity over resharing, ensuring Instagram remains the home of the worlds best visual storytellers.
3. Execution & Excellence - Ship with Velocity: Drive a culture of rapid experimentation and "shipping." Remove friction between Engineering, Design, and Product to ensure features launch smoothly and scale globally.
- Algorithmic Integrity: oversee the recommendation systems (AI/ML) that power the Feed and Explore tabs, ensuring they deliver value and relevance while minimizing bias and "slop."
4. Safety, Well-being & Integrity - Youth Safety: Partner with Policy and Safety teams to build "Safety by Design." You will be personally accountable for features that protect teens and promote digital well-being (e.g., supervision tools, time-spent controls).
- Information Integrity: Lead product interventions to reduce the spread of misinformation and coordinated inauthentic behavior without stifling free expression.
5. Leadership & Culture - Talent Magnet: Recruit, mentor, and retain world-class Product Managers and Designers.
- Cross-Meta Collaboration: Collaborate with the WhatsApp and Messenger teams on interoperability, and with the Facebook team on cross-posting and shared infrastructure.
Minimum Qualifications - Experience: 15+ years of product leadership experience, with at least 5 years as a VP of Product or CPO at a consumer-facing technology company.
- Scale: Proven ability to manage a product portfolio with 100M+ Daily Active Users (DAU) . You must understand the complexities of serving a global, multilingual, and multicultural user base.
- Mobile-First DNA: Deep expertise in mobile app mechanics, gestures, UI/UX patterns, and the iOS/Android ecosystem.
- Data & Intuition: A mastery of data-driven decision-making (A/B testing, cohort analysis) balanced with strong product intuition and taste. You know when to trust the data and when to trust your gut.
Preferred Qualifications - Social & Video Expertise: Deep understanding of the mechanics of social graphs, viral loops, and short-form video consumption.
- Gen Z Fluency: A strong grasp of the behavioral shifts in younger demographics and how they differ from Millennial/Gen X usage patterns.
- Technical Depth: Ability to engage in deep technical debates with Engineering leadership regarding ML recommendation models and technical debt.
Success Metrics (Year 1) - Engagement: Increase Time Spent and Daily Active Users (DAU) across Reels and Threads.
- Retention: stabilize and grow retention rates for the 18-24 demographic.
- Creator Health: Increase the number of creators earning a meaningful wage through the platform.
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